We will share our efforts to accelerate the display of media and ads and improve business metrics using the prerender feature of the Speculation Rules API. Specifically, we prerendered ads for the next page to be displayed and examined how this affected the business metrics of the ads. In the session, we will explain the introduction of the prerender feature, the implementation steps, actual results, and KPI measurement methods.



DAY 2
13:30-14:00 JST
Main Room B
JaEnKo
Streaming
Efforts to Improve Media and Advertising KPIs by Speeding Up Page and Ad Display Using Speculation Rules API
Speaker

Imamiya Masaki / LY Corporation
Marketing Platform Group > AD Development Division > Supply Product Department > SSP BE Team 1
Joined Yahoo Japan Corporation in 2022. Primarily involved in the development of advertising delivery systems, and concurrently working on improving web performance across the entire company.

Kiraku Tomoki / LY Corporation
Media Company > Media Services Group > Development Division 3 > Development Department 3 > Development Team 2