We introduce a system that blocks invalid traffic such as bots in real time behind the Yahoo! JAPAN Ads delivery platform, while simultaneously implementing brand safety measures to suppress delivery to destinations with brand damage risks.
We share the technical challenges we have devised to achieve a system that scales linearly while maintaining low latency, and our efforts to maximize service reliability and maintainability.
DAY 1
16:00-16:30 JST
Main Room C
JaEnKo
Onsite
The Behind the Scenes of Blocking Fraudulent Traffic Within 1ms in Hundreds of Thousands of req/s Ad Delivery Traffic
Speaker
Kashiwagi Tetsuo / LY Corporation
Advertising Development Headquarters / TnS Product Department
Experienced in development and management in the gaming industry, SIer industry, and SaaS ventures. For the past three years, engaged in development leadership and management in the advertising Trust & Safety department.